Services

Advertising – print, radio, television, social media, embedded advertising (as requested/needed)

Autograph Sessions – book autograph sessions for current and ex professional athletes (ongoing)

Branding/Positioning – brand creation, branding campaigns (ongoing)

Business Development – strategy, prospecting, sales training, proposal writing, presentation creation, solicitation of key stakeholders/potential
investors (ongoing)

Calendar Management and Customer Relationship Database Management – manage a client’s complete calendar & keep track of/nurture
their professional connections to develop long-term, mutually beneficial relationships (ongoing)

Celebrity Recruiting – recruit celebrities for client events to raise awareness for the client and his or her for-profit and nonprofit endeavors(as
requested/needed)

Communications – internal and external (clients, investors, media, stakeholders, alumni, general public) – (ongoing)

Crisis Management – focused consultation to control reputation damage and re-establish positive brand; build “trust bank” to curtail future brand impact (as requested/needed)

Customer Satisfaction Tracking and Needs Analysis – surveys, focus groups, interviews, etc. (as requested/needed)

Endorsements – align a current or former athlete’s brand with appropriate products and services and secure paid endorsements for same (ongoing)

Event Planning and Management – networking events, social events, fundraising events, Super Bowl Week events and golf tournaments – end-to-end management from theme creation to invitations to security (ongoing)

Fan “Meet & Greet” Sessions – organize events that allow fans to interface with current and former professional athletes, and securing sponsorships for same (ongoing)

Fundraising – strategy creation and oversight, grant writing, annual giving, planned giving, live and silent auctions, social media fundraising, etc. (ongoing)

Graphic Design – logo design, invitations, print layouts, multi-media presentations (as needed/ requested)

Insurance Consultation – as requested, consult with clients to ensure they have the appropriate amount/type of health and medical insurance coverage (as needed/requested)

Investment Consultation – vet potential client investments to ensure they are viable and meet the client’s risk profile (as needed/requested)

Invitations to Strategic Events – secure client invitations to events that benefit him or her professionally or personally (for either for-profit or
nonprofit endeavors (ongoing)

Media Training – train spokespersons regarding how to convey key messages in a concise manner, and how to stay “on point” with reporters (as
needed/requested)

Medical Social Worker Services – assist any contracted clients in need of medical care consultation, and help them apply for any League benefits for
which they qualify (as needed/requested)

Nonprofit Board Member Recruitment, Training and Solicitation – help clients take their nonprofit organizations to the next level through proper board formation and management (as needed/requested)

Promotional Products – design selection, ordering , distribution, etc. and themed parties, goodie bags, golf tournaments, etc. (as needed/requested)

Public Relations – pitch stories, draft media releases and alerts, leverage social media platforms and communities, etc. (ongoing)

ROI Reporting – determine impact of marketing investments on bottom line (as needed/requested)

Signature Core Events – Enhance client brand through participation in signature Core events such as “Laughs with Legends” (ongoing)

Software Selection/Implementation – select, implement, integrate with website, etc. (as needed/requested)

Speaking Opportunities – help sports company executives and current/ former professional athletes draft and deliver high quality speeches (ongoing)

Social Media – elevate awareness and brand through Facebook, LinkedIn, Twitter, Instagram and other social media outlets (ongoing)

Video Creation – either videos created solely by Core and our retained contractors, or videos outsourced to professional other video companies (as needed/requested)

Website Creation/Updating – brand, content, trend analysis, social media integration, online stores (as needed/requested)