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Celebrity Booking & Representation
Celebrity Booking & Representation – Represent celebrities through booking paid engagements, securing media coverage, and improving returns on their for-profit and nonprofit endeavors.
Event Planning & Management
Plan and manage end-to-end networking events, social events, fundraising events and “mega” events (All Star Weeks, Hall of Fame Weeks, Super Bowl Week, etc.)
Fundraising & Sponsorships
Assist individuals and corporations with all aspects of fundraising
Advertising, Branding & Marketing
Advertising, Branding & Marketing– Develop traditional and social media and advertising plans.Create and manage comprehensive individual and corporate branding/marketing campaigns.
Public & Media Relations
Improve client public/media relations by drafting releases, pitching stories, booking clients on television and radio, and leveraging social media platforms.
Business Planning & Development
Business Planning & Development – Assist clients with envisioning, developing and growing their own businesses, and/or vetting and maximizing investments in other businesses.
Advertising – print, radio, television, social media, embedded advertising (as requested/needed)
Autograph Sessions – book autograph sessions for current and ex professional athletes (ongoing)
Branding/Positioning – brand creation, branding campaigns (ongoing)
Business Development – strategy, prospecting, sales training, proposal writing, presentation creation, solicitation of key stakeholders/potential
Calendar Management and Customer Relationship Database Management – manage a client’s complete calendar & keep track of/nurture
their professional connections to develop long-term, mutually beneficial relationships (ongoing)
Celebrity Recruiting – recruit celebrities for client events to raise awareness for the client and his or her for-profit and nonprofit endeavors(as
Communications – internal and external (clients, investors, media, stakeholders, alumni, general public) – (ongoing)
Crisis Management – focused consultation to control reputation damage and re-establish positive brand; build “trust bank” to curtail future brand impact (as requested/needed)
Customer Satisfaction Tracking and Needs Analysis – surveys, focus groups, interviews, etc. (as requested/needed)
Endorsements – align a current or former athlete’s brand with appropriate products and services and secure paid endorsements for same (ongoing)
Event Planning and Management – networking events, social events, fundraising events, Super Bowl Week events and golf tournaments – end-to-end management from theme creation to invitations to security (ongoing)
Fan “Meet & Greet” Sessions – organize events that allow fans to interface with current and former professional athletes, and securing sponsorships for same (ongoing)
Fundraising – strategy creation and oversight, grant writing, annual giving, planned giving, live and silent auctions, social media fundraising, etc. (ongoing)
Graphic Design – logo design, invitations, print layouts, multi-media presentations (as needed/ requested)
Insurance Consultation – as requested, consult with clients to ensure they have the appropriate amount/type of health and medical insurance coverage (as needed/requested)
Investment Consultation – vet potential client investments to ensure they are viable and meet the client’s risk profile (as needed/requested)
Invitations to Strategic Events – secure client invitations to events that benefit him or her professionally or personally (for either for-profit or
nonprofit endeavors (ongoing)
Media Training – train spokespersons regarding how to convey key messages in a concise manner, and how to stay “on point” with reporters (as
Medical Social Worker Services – assist any contracted clients in need of medical care consultation, and help them apply for any League benefits for
which they qualify (as needed/requested)
Nonprofit Board Member Recruitment, Training and Solicitation – help clients take their nonprofit organizations to the next level through proper board formation and management (as needed/requested)
Promotional Products – design selection, ordering , distribution, etc. and themed parties, goodie bags, golf tournaments, etc. (as needed/requested)
Public Relations – pitch stories, draft media releases and alerts, leverage social media platforms and communities, etc. (ongoing)
ROI Reporting – determine impact of marketing investments on bottom line (as needed/requested)
Signature Core Events – Enhance client brand through participation in signature Core events such as “Laughs with Legends” (ongoing)
Software Selection/Implementation – select, implement, integrate with website, etc. (as needed/requested)
Speaking Opportunities – help sports company executives and current/ former professional athletes draft and deliver high quality speeches (ongoing)
Social Media – elevate awareness and brand through Facebook, LinkedIn, Twitter, Instagram and other social media outlets (ongoing)
Video Creation – either videos created solely by Core and our retained contractors, or videos outsourced to professional other video companies (as needed/requested)
Website Creation/Updating – brand, content, trend analysis, social media integration, online stores (as needed/requested)
Frequently Asked Questions
What is a brand?
A strong brand can convey a sense of trust, quality, and credibility to consumers, and can create an emotional connection with them. It can also help a company differentiate itself from its competitors, and can serve as a valuable asset that can increase a company’s value and long-term success.
In short, a brand is more than just a name or logo; it is the overall perception and reputation of a company or product in the minds of consumers.
Why is branding important?
- Differentiation: A strong brand helps a company stand out from its competitors and establish a unique identity in the marketplace.
- Recognition: A well-established brand can be easily recognized by consumers, which can help build customer loyalty and trust.
- Trust: A strong brand can convey a sense of trust, quality, and credibility to consumers, which can lead to increased sales and customer retention.
- Emotional Connection: A well-crafted brand can create an emotional connection with consumers, which can lead to a more loyal customer base.
- Value: A strong brand can be a valuable asset for a company, as it can increase the perceived value of its products or services and lead to higher profits.
Overall, branding is a crucial part of any business strategy, as it can help establish a company’s reputation, build customer loyalty, and ultimately drive sales and profits.
What makes a successful brand?
How do you create a brand?
- Define your brand strategy: This involves identifying your target audience, understanding your competition, and defining your unique value proposition.
- Develop your brand identity: This includes creating a name, logo, color scheme, and other visual and design elements that represent your brand and differentiate it from competitors.
- Develop your brand voice and messaging: This involves defining the tone, language, and messaging that will be used to communicate with your target audience.
- Build your brand experience: This involves creating a consistent customer experience across all touchpoints, including your website, social media, customer service, and product packaging.
- Launch and promote your brand: This involves developing a launch plan and promotional strategy to introduce your brand to your target audience and build awareness and interest.
- Measure and refine your brand: Once your brand is launched, it’s important to continually measure its success and make adjustments as needed to ensure that it continues to meet the needs and desires of your target audience.
Creating a strong and successful brand requires a lot of effort and attention to detail, but by following these steps and working with experienced professionals, you can create a brand that resonates with your target audience and helps you achieve your business goals.
Where do I start successful brand?
- Define your brand strategy: Start by identifying your target audience, understanding your competition, and defining your unique value proposition. This will help you develop a clear brand strategy that guides all of your branding decisions.
- Develop your brand identity: Once you have a clear brand strategy in place, you can start developing your brand identity, including your name, logo, color scheme, and other visual and design elements that represent your brand.
- Build your brand experience: As you develop your brand identity, you can also start building your brand experience, including your website, social media presence, customer service, and product packaging.
- Launch and promote your brand: Once your brand identity and experience are in place, you can launch your brand and start promoting it to your target audience through various channels, such as social media, advertising, and public relations.
- Measure and refine your brand: Finally, it’s important to continually measure the success of your brand and make adjustments as needed to ensure that it continues to meet the needs and desires of your target audience.
Overall, starting a successful brand requires a lot of effort and attention to detail, but by following these steps and working with experienced professionals, you can create a brand that resonates with your target audience and helps you achieve your business goals.
How much does it cost to build a brand?
For a small business, the cost of building a brand can range from a few thousand dollars to tens of thousands of dollars. This may include the cost of hiring a branding agency or consultant, developing a brand strategy and identity, creating a website and other marketing materials, and launching promotional campaigns.
For larger businesses or those with more complex branding needs, the cost of building a brand can be significantly higher. This may include the cost of hiring multiple agencies or consultants, conducting market research, developing a comprehensive brand strategy and identity, creating custom software and other tools, and running large-scale marketing and advertising campaigns.
Ultimately, the cost of building a brand will depend on your specific needs and goals. It’s important to work with experienced professionals and develop a clear budget and plan to ensure that you get the most out of your branding efforts.
How do I get a sub-brand or tertiary brand logo?
- Define your sub-brand or tertiary brand strategy: Start by defining the purpose and goals of your sub-brand or tertiary brand. This will help guide your branding decisions and ensure that your sub-brand or tertiary brand is aligned with your overall brand strategy.
- Develop your sub-brand or tertiary brand identity: Once you have a clear strategy in place, you can start developing your sub-brand or tertiary brand identity, including your name, logo, color scheme, and other visual and design elements.
- Ensure consistency with your primary brand: While your sub-brand or tertiary brand may have its own unique identity, it’s important to ensure that it is consistent with your primary brand in terms of messaging, design, and customer experience.
- Launch and promote your sub-brand or tertiary brand: Once your sub-brand or tertiary brand identity is in place, you can launch and promote it to your target audience through various channels, such as social media, advertising, and public relations.
- Measure and refine your sub-brand or tertiary brand: Finally, it’s important to continually measure the success of your sub-brand or tertiary brand and make adjustments as needed to ensure that it continues to meet the needs and desires of your target audience.
To develop a sub-brand or tertiary brand logo, you may want to work with a branding agency or graphic designer who has experience in developing logos and visual identities. They can help you create a logo that is unique, memorable, and consistent with your overall branding strategy.